Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

AHCORG504A Mapping and Delivery Guide
Develop and manage a community based marketing supply chain

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency AHCORG504A - Develop and manage a community based marketing supply chain
Description This Unit of Competency defines the standard required to: evaluate the suitability of different community marketing options for farm products; determine the supply chain processes to participate in the selected community marketing schemes; develop a range of marketing alternatives; and develop and document a community marketing plan for farm produce and promote produce within community based marketing schemes.
Employability Skills This Unit contains employability skills.
Learning Outcomes and Application This Unit applies to rural enterprise managers who develop and manage marketing strategies and systems within a community based marketing scheme to meet desired production and business outcomes.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites Nil.
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Evaluate the suitability of different community marketing options for farm products
  • Research and document non traditional selling options.
  • Identify different community marketing models applicable to the farm system.
  • Identify key input supply chain steps and stakeholders and relevant certification requirements.
  • Evaluate different options.
       
Element: Determine the marketing chain processes to participate in the selected community marketing schemes
  • Research and identify applicable legislative, environmental, andcertification requirements relevant to managing a community based marketing chain.
  • Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements.
  • Document traceability requirements of the marketing chain.
       
Element: Determine appropriate community marketing strategies for farm products
  • Identify communities that have a potential relationship with the farm system.
  • Document the characteristics and values of the identified communities.
  • Match community characteristics and values to farm system.
  • Establish and document market specifications to meet community expectations.
  • Identify and document appropriate community marketing strategies.
  • Identify and assess risks in strategy.
       
Element: Establish product marketing chain requirements to meet marketing options
  • Map requiredsteps in marketing chains to supply identified market.
  • Establish farm business requirements for each step in marketing chain.
  • Establish compliance requirements at each step in marketing chain.
  • Develop record keeping requirements for each step in marketing chain.
       
Element: Develop and document a community based marketing plan
  • Document required processes for the chosen enterprises and production systems.
  • Identify and document marketing targets.
  • Identify the key factors that differentiate product.
  • Develop and document a promotion plan.
  • Collate customer feedback and use to improve market outcomes.
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

A person who demonstrates competency in this Unit must be able to provide evidence that they can develop and manage a community based marketing supply chain.

Critical aspects for assessment and evidence required to demonstrate competency in this Unit

The evidence required to demonstrate competency in this Unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:

research and evaluate the suitability of different community marketing options for farm products

research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain

document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements

establish and document market specifications meet community expectations

establish product marketing chain to meet marketing options

establish farm business requirements for each step in the marketing chain

establish compliance requirements at each step in the marketing chain

conduct record keeping requirements for each step in the marketing chain

develop and document a community based marketing plan

develop and document a promotion plan

collate customer feedback and use to improve market outcomes.

Context of and specific resources for assessment

Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.

Method of assessment

Assessment methods must satisfy the endorsed Assessment Guidelines of the AHC10 Training Package and can be assessed holistically with other Units.

Assessment methods must confirm consistency and accuracy of performance (over time and in a range of workplace relevant contexts) together with application of required knowledge.

Assessment must be by direct observation of tasks, with questioning on required knowledge and it must also reinforce the integration of employability skills.

Assessment methods must confirm the ability to access, interpret and apply the required knowledge.

Assessment may be applied under project-related conditions (real or simulated) and require evidence of process.

Assessment must confirm a reasonable inference that competency is able not only to be satisfied under the particular circumstance, but is able to be transferred to other circumstances.

Assessment may be in conjunction with assessment of other Units of Competency.

The assessment environment should not disadvantage the candidate.

Assessment practices should take into account any relevant language or cultural issues related to Aboriginality, gender or language backgrounds other than English.

Where the participant has a disability, reasonable adjustment may be applied during assessment.

Language and literacy demands of the assessment task should not be higher than those of the work role.

Guidance information for assessment

To ensure consistency of performance, competency should be demonstrated on more than one occasion over a period of time in order to cover a variety of circumstances, cases and responsibilities, and where possible, over a number of assessment activities.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills include:

Ability to:

provide strong customer focus

work collaboratively with others

adapt appropriately to cultural differences in the community market place, including modes of behaviour and interactions with others

work with attention to detail and thoroughness

interpret, analyse and extract information from a range sources such as professional literature, legal documents, discussions and workshops

communicate detailed and complex information in written and oral form with people both inside and outside the organisation

converse and liaise with industry contacts, relevant stakeholders, staff and family regarding marketing through a community based scheme

identify and build strategic industry relationships and establish and use network and support groups

react appropriately to environmental implications and OHS hazards

measure, calculate and estimate material quantities

assess and adopt profitable innovations

calculate financial returns

use appropriate technology, including software

implement contingency plans for unplanned events such as problems arising during the supply and management of community marketing activities

assess and adopt profitable innovations

prepare enterprise budgets and calculate financial returns.

Required knowledge includes:

Knowledge of:

applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets

relevant legislation and regulations relating to OHS

organic certification systems and standards

rural produce marketing and presentation

organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering

characteristics and composition of farm business marketing plans

characteristics of community marketing schemes and the steps within a farm produce supply chain

product knowledge related to goods and services required by the organisation

ways to build trust and collaboration as opposed to competition

business terms and conditions for purchasing, tendering and contracting

ethical behaviour

established communication channels and protocols

procedures for operating electronic communications equipment

procedures for recording and reporting workplace information and completing relevant documentation.

The range statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Community marketing models may include:

boxed schemes

farmers markets

roadside stall

community supported agriculture

subscription selling

direct selling.

Supply chain steps may include:

input sources and procurement

animal welfare considerations

allowable inputs

transport

production processes

harvesting

post-harvest treatment.

Managing a community based marketing chain may include:

suitability of produce

timing

size of market

resource requirements to service market.

Characteristics and values of the identified communities may include:

food miles

animal welfare

environmental parameters

local

organic/biodynamic

packaging style

communication.

Market specifications may include:

produce specifications

specific market area

supply volumes

portion sizes

weight

packaging and labelling

timing

quality parameters

certification scheme.

Steps in marketing chains may include:

processing

inspection

packaging

labelling

transport

storage

delivery.

Farm business requirements may include:

labour

equipment

promotional material.

Compliance requirements may include:

organic certification

food safety.

Record keeping requirements may include:

food safety

organic records

sales records

purchasing records

financial records

farm records.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research and document non traditional selling options. 
Identify different community marketing models applicable to the farm system. 
Identify key input supply chain steps and stakeholders and relevant certification requirements. 
Evaluate different options. 
Research and identify applicable legislative, environmental, andcertification requirements relevant to managing a community based marketing chain. 
Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements. 
Document traceability requirements of the marketing chain. 
Identify communities that have a potential relationship with the farm system. 
Document the characteristics and values of the identified communities. 
Match community characteristics and values to farm system. 
Establish and document market specifications to meet community expectations. 
Identify and document appropriate community marketing strategies. 
Identify and assess risks in strategy. 
Map requiredsteps in marketing chains to supply identified market. 
Establish farm business requirements for each step in marketing chain. 
Establish compliance requirements at each step in marketing chain. 
Develop record keeping requirements for each step in marketing chain. 
Document required processes for the chosen enterprises and production systems. 
Identify and document marketing targets. 
Identify the key factors that differentiate product. 
Develop and document a promotion plan. 
Collate customer feedback and use to improve market outcomes. 

Forms

Assessment Cover Sheet

AHCORG504A - Develop and manage a community based marketing supply chain
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Assessment Record Sheet

AHCORG504A - Develop and manage a community based marketing supply chain

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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